494% More Qualified Leads Across Three Texas Markets
- 510% Marketing ROI Avg Feb–Apr 2026
Source: Grow Law Growth Portal - +494% Qualified Leads Aug 2024 → Apr 2026
Source: Grow Law Growth Portal Non-paid - +377% Organic Traffic 145 → 691/mo
Source: Semrush
THE BRIEF
Deep Texas Roots, a Digital Presence That Lagged
Texas Horizons Law Group has 80+ years of combined legal experience across South Central Texas, with board-certified attorneys in real estate and oil & gas law. Their offices serve New Braunfels, Seguin and Junction. Founded in 2019, the firm built a strong regional reputation. Its digital presence had not kept pace.
Prior marketing was generating leads, but at a cost that made scaling impossible. The firm needed a more efficient path to qualified cases across all three locations.
Client Profile
Texas Horizons Law Group
- Firm size: 5–10 attorneys
- Specialty: Estate and Probate Law Real Estate Law
- Location: South Central Texas
- Partner since: December 2023
- Results updated: May 2026
The Rebuild
One Firm. Two First Impressions.
Drag the handle to compare the firm's previous website with the conversion-focused redesign.
Before
After
drag
Screenshots are of the firm's own site before and after the engagement.
Initial Discovery
Good Leads, Unsustainable Cost to Get Them
Texas Horizons Law Group had built a solid practice across several areas of Texas law since 2019. Marketing was producing leads, but at an acquisition cost that made scaling the firm impractical.
- Digital Presence Behind the Firm's Reality
The firm's depth across Texas law did not show up online. Prospective clients researching their options encountered a presence that undersold the firm's actual capabilities and record. - Lead Costs That Blocked Growth
Existing marketing was generating inquiries, but the cost per lead was too high to sustain expansion. Every new case came at a margin that left little room to invest in more. - Reach Did Not Match the Practice
The firm served clients across multiple Texas regions and practice areas. Its search visibility did not cover that footprint, leaving large portions of its potential audience unreachable. - More Cases, Lower Acquisition Cost
The firm wanted to grow case flow across its practice areas and regions through search marketing that produced results at a cost that made expansion sustainable. Volume and efficiency, not one or the other.
BUILDING A CASE
Built for Three Markets. Optimized for One Goal.
We built an efficient, multi-location search presence to grow qualified case flow across South Central Texas.
- Website Optimization
Built a new website focused on user experience and conversion, designed to attract local searchers and turn visits into booked inquiries. Conversion rate up 73% - Local Search Strategy
Optimized Google Business Profiles and created location-specific content for the New Braunfels, Seguin and Junction offices to capture qualified local leads. +377% organic traffic - AI Search Optimization
Optimized the firm's content and structure to surface in AI-generated answers and AI Overviews, where more prospective clients now begin their search. Visibility in AI search - Lead Generation via LSAs
Ran targeted Local Services Ads for board-certified practice areas to attract qualified leads while keeping cost per lead in check. +494% qualified leads
Verified Results
The Winning Verdict — Data & Proof
Select a metric to expand its source chart.
Semrush · Organic Traffic
Semrush · Organic Traffic
Organic traffic increased from 145 to 691 monthly sessions, a 377% increase.
Semrush · Organic Traffic
Semrush · Organic Keywords · August 2024 → April 2026
Semrush · Organic Keywords · August 2024 → April 2026
Organic keyword rankings grew 489%, from 448 to 2,638 keywords, broadening the firm's reach across searches in South Central Texas.
Semrush · Organic Keywords · August 2024 → April 2026
Grow Law Growth Portal · Qualified Leads · August 2024 → April 2026
Grow Law Growth Portal · Qualified Leads · August 2024 → April 2026
Monthly qualified leads grew 494% from August 2024 to April 2026. Absolute values are covered by NDA.
Grow Law Growth Portal · Qualified Leads · August 2024 → April 2026
Grow Law Growth Portal · Monthly Marketing ROI · February–April 2026
Grow Law Growth Portal · Monthly Marketing ROI · February–April 2026
ROI reached 510% on average from February to April 2026, peaking at 647% in April. Calculated against tracked revenue and ad spend. Absolute spend and revenue figures are covered by NDA.
Grow Law Growth Portal · Monthly Marketing ROI · February–April 2026
All figures reflect non-paid channels.
"Grow Law delivered a staggering increase in lead generation through our website redesign. Their transparent communication, reliable timelines, and data-driven approach make them an exceptional partner. They don't just promise results — they prove them with accurate ROI tracking."
Stephen Ganske
Partner since 2023
Ready to Grow Your Law Firm?
If you're looking to bring more business to your law firm to grow your revenue and keep your calendar full, reach out to us to get your FREE customized Law Firm Growth Plan. You just might be our next success story.