# Referrals Built This Firm. Search Took It Further. [← All client results](https://growlaw.co/results) Referrals Built This Firm. *Search Took It Further.* - 1,352% - Marketing ROI - Avg Feb–Apr 2026 Source: Grow Law Growth Portal - +537% - Qualified Leads - Nov 2024 → Mar 2026 Source: Grow Law Growth Portal Non-paid - +701% - Conversion Rate - 0.53% → 4.22% Source: Grow Law Growth Portal - The Brief - Before / After - Initial Discovery - The Work - Verified Results - Testimonial THE BRIEF Hard to Beat in Court. *Harder to Find Online.* - Over 50 years of verdicts and referrals had made Rice & Kendig one of Northwest Louisiana's most trusted personal injury firms. But referrals alone do not fill a pipeline. Their website was dated, local search visibility was inconsistent, and strong demand from Spanish-speaking clients was not being captured. - The firm came to Grow Law with a clear goal: build a digital system that generates 20-plus qualified leads a month and lays the groundwork for expansion beyond Louisiana. Client Profile Rice & Kendig Firm size: **1–10 attorneys** Specialty: [***Personal Injury***](https://growlaw.co/personal-injury-marketing-services) [***Motor Vehicle Accidents***](https://growlaw.co/personal-injury-marketing-services) Location: **Shreveport, Northwest Louisiana** Partner since: **November 2024** Results updated: **June 2026** THE REBUILD ## Same Firm. New First Impression. https://we-awards.com/winner/proof-before-promises-rice-kendigs-case-first/ Screenshots are of the firm's own site before and after the engagement. Initial Discovery Gaps the Audit *Surfaced Quickly* Rice & Kendig had the local credibility and the legal record. What they lacked was a digital presence that reflected either. The audit identified four areas where the firm was losing ground it should have been winning. - A Website Losing Ground in Search - The site was dated and poorly optimised, ranking low for the searches prospective clients were running. Competitors were capturing that audience instead. - Single Office, Multi-location Competition - While competitors had expanded to multiple office locations, Rice & Kendig operated from one site. That made search visibility more important, not less, and the current setup did not compensate for it. - Spanish-Language Support Not Being Found - The firm offered Spanish-speaking assistance, a meaningful differentiator in its market. It was not surfaced where it could attract the clients most likely to value it. Inconsistent NAP listings across directories were also weakening local search signals. - Response Delays Were Costing Inquiries - Inefficiencies in how incoming inquiries were handled meant some prospective clients did not receive a timely response. Intake improvements were as important as growing the top of the funnel. BUILDING A CASE Decades of Trust, *Finally a Digital Presence* We rebuilt the firm's digital foundation around lead quality, not just visibility, while laying groundwork for expansion into Texas. - Website Rebuild and Conversion Optimization - Built a fast, mobile-first site with clear messaging and contact flows engineered to turn visitors into booked consultations. Implemented a guided path from first search to scheduled call. - +701% conversion rate - SEO and Local Visibility - Corrected inconsistent NAP listings, strengthened the backlink profile, and optimized the Google Business Profile for local and Spanish-language search. - Stronger local visibility - AI Search and Targeted Campaigns - Optimized content and structure to surface in AI-generated answers and AI Overviews. Ran coordinated PPC around motor-vehicle-accident and high-intent practice keywords. - Higher-intent inquiries - Multi-State Expansion Groundwork - Began development of a satellite site to support the firm's planned growth into Texas, creating the search infrastructure for the next stage. - +537% qualified leads Verified Results The Winning Verdict — *Data & Proof* Select a metric to expand its source chart. - Semrush · Organic Traffic · November 2024 → March 2026 - Organic traffic grew from 3,569 to 8,160 monthly visits in Semrush, a 129% increase. - Semrush · Organic Keywords · November 2024 → March 2026 - Organic keyword rankings increased from 2,357 to 4,102, an almost 2x increase, giving the firm more surface area in Northwest Louisiana search. - Grow Law Growth Portal · Monthly Marketing ROI · February–April 2026 - ROI reached 1,352% on average from February to April 2026, peaking at 1,835% in March. Calculated against tracked revenue and ad spend. Absolute spend and revenue figures are covered by NDA. - Growth Portal · Qualified Leads - Monthly qualified leads grew by 537% from November 2024 to March 2026; absolute values are covered by NDA, recorded in the Grow Law Growth Portal. All figures reflect non-paid channels. - Case study published: - August 2025 - Data last verified: - June 2026 "Grow Law helped our firm launch a successful rebrand, and we could not be happier with the way everything turned out! Since then, we have seen a major influx of leads from web and ads, so we're finally on the way to achieving the goals we've been working towards all these years. The GLF team is very communicative and collaborative, which is very important to us. Big thanks to Grow Law for everything!" Sarah Maples Partner since 2024 Ready to Grow *Your Law Firm?* If you're looking to bring more business to your law firm to grow your revenue and keep your calendar full, reach out to us to get your FREE customized Law Firm Growth Plan. You just might be our next success story. [Get My Growth Plan](https://growlaw.co/contact-us) --- Grow Law — [https://growlaw.co/results/rice-kendig](https://growlaw.co/results/rice-kendig)