Referrals Built This Firm. Search Took It Further.

Initial Discovery

Gaps the Audit Surfaced Quickly

Rice & Kendig had the local credibility and the legal record. What they lacked was a digital presence that reflected either. The audit identified four areas where the firm was losing ground it should have been winning.

1. A Website Losing Ground in Search
   The site was dated and poorly optimised, ranking low for the searches prospective clients were running. Competitors were capturing that audience instead.
2. Single Office, Multi-location Competition
   While competitors had expanded to multiple office locations, Rice & Kendig operated from one site. That made search visibility more important, not less, and the current setup did not compensate for it.
3. Spanish-Language Support Not Being Found
   The firm offered Spanish-speaking assistance, a meaningful differentiator in its market. It was not surfaced where it could attract the clients most likely to value it. Inconsistent NAP listings across directories were also weakening local search signals.
4. Response Delays Were Costing Inquiries
   Inefficiencies in how incoming inquiries were handled meant some prospective clients did not receive a timely response. Intake improvements were as important as growing the top of the funnel.