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Making Lishman Law Easier to Find in San Antonio

Lishman Law
  • +26% Qualified-Lead Rate Jun–Aug 2025 → Mar–May 2026
    56.3% → 71.0%
    Source: Grow Law Growth Portal Non-paid
  • −25% Cost per Qualified Lead Jun–Aug 2025 → Mar–May 2026
    Source: Grow Law Growth Portal Non-paid
  • +2,078% Organic Traffic Jun 2025 → May 2026
    Source: Semrush

THE BRIEF

The Team Was Ready. The Website Had to Catch Up.

Sarah Lishman had added an attorney and a full-time paralegal to her San Antonio family law practice. The team was ready to support more families, but the website still depended on people hearing the firm's name elsewhere first.

For someone searching for help with divorce or custody, finding a firm is only the beginning; understanding its approach and taking the first step matter too. We focused on making Lishman Law easier to discover locally and giving visitors a clearer introduction to the team and its services.

Client Profile

Lishman Law

  • Firm size: 5 lawyers
  • Specialty: Family Law
  • Location: San Antonio, TX
  • Partner since: January 2025
  • Results updated: September 2026

The Rebuild

One Firm. Two First Impressions.

Drag the handle to compare the firm's previous website with the conversion-focused redesign.

Before

After

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Arrows

LLP after
LLP before

Website rebuilt in 2025. Screenshots are of the firm's own site before and after the engagement.

Initial Discovery

Invisible Where San Antonio Families Search

Lishman Law served families through some of the most difficult decisions they would face. For someone in San Antonio searching for help with divorce, custody or domestic violence, the firm rarely appeared.

  1. Weak Rankings in a Crowded Market
    In San Antonio's competitive family law market, the site ranked poorly for the searches that brought in the right clients. Firms with stronger digital presence were capturing those inquiries instead.
  2. A Site That Could Not Convert
    The site's design was outdated and its content thin. Pages lacked the structure to help a prospective client understand the firm's approach or find a clear path to make contact.
  3. Visitors Arrived and Left Without Acting
    Even when prospective clients reached the site, most did not book a consultation. There was no conversion system to move someone from landing on a page to contacting the team.
  4. The Best Inquiries Were Going Elsewhere
    Many higher-value prospects were choosing competitors who ranked above Lishman Law. Better search visibility would let the team spend more time on the cases it was built to handle.

BUILDING A CASE

A Clearer First Step for Families Seeking Help

We paired a new website with local search work and practical family law content, helping prospective clients find the practice and understand how to get in touch.

  1. A Website Built Around the Visitor
    Created a 12-page Webflow website with clearer service information, mobile-friendly navigation and a straightforward route to contact the team. New website launched May 2025
  2. Local Visibility Where Families Search
    Improved page structure and metadata, the Google Business Profile and local listings to strengthen the firm's presence around San Antonio. +471% organic keywords
  3. Useful Answers to Family Law Questions
    Developed content around the legal issues prospective clients were researching, giving the site more opportunities to appear in relevant searches. +2,078% organic traffic
  4. A Better Understanding of Inquiry Quality
    Improved contact paths and qualification tracking so the firm could see how well incoming inquiries matched its services. +26% qualified-lead rate

Verified Results

The Winning Verdict — Data & Proof

Select a metric to expand its source chart.

Semrush · Organic Traffic · June 2025 → May 2026

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Semrush · Organic Traffic · June 2025 → May 2026

Semrush · Organic Traffic · June 2025 → May 2026

Organic traffic increased from 209 to 4,551 monthly visits in Semrush, making the practice more visible to people searching online.

Semrush · Organic Traffic · June 2025 → May 2026

Semrush · Organic Keywords · June 2025 → May 2026

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Semrush · Organic Keywords · June 2025 → May 2026

Semrush · Organic Keywords · June 2025 → May 2026

The firm's website appeared for 471% more organic keywords, broadening its reach across relevant searches.

Semrush · Organic Keywords · June 2025 → May 2026

Grow Law Growth Portal · Qualified-Lead Rate · June–August 2025 → March–May 2026

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Grow Law Growth Portal · Qualified-Lead Rate · June–August 2025 → March–May 2026

Grow Law Growth Portal · Qualified-Lead Rate · June–August 2025 → March–May 2026

The share of tracked non-paid inquiries that qualified rose from 56.3% to 71.0%, a 26% relative increase.

Grow Law Growth Portal · Qualified-Lead Rate · June–August 2025 → March–May 2026

Grow Law Growth Portal · Cost per Qualified Lead · June–August 2025 → March–May 2026

View detail
Grow Law Growth Portal · Cost per Qualified Lead · June–August 2025 → March–May 2026

Grow Law Growth Portal · Cost per Qualified Lead · June–August 2025 → March–May 2026

Cost per qualified lead decreased 25%, improving the efficiency of the firm's non-paid program.

Grow Law Growth Portal · Cost per Qualified Lead · June–August 2025 → March–May 2026

All figures reflect non-paid channels.

Case study published:
November 2025
Data last verified:
September 2026

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