Making Lishman Law Easier to Find in San Antonio
- +26% Qualified-Lead Rate Jun–Aug 2025 → Mar–May 2026
56.3% → 71.0%
Source: Grow Law Growth Portal Non-paid - −25% Cost per Qualified Lead Jun–Aug 2025 → Mar–May 2026
Source: Grow Law Growth Portal Non-paid - +2,078% Organic Traffic Jun 2025 → May 2026
Source: Semrush
THE BRIEF
The Team Was Ready. The Website Had to Catch Up.
Sarah Lishman had added an attorney and a full-time paralegal to her San Antonio family law practice. The team was ready to support more families, but the website still depended on people hearing the firm's name elsewhere first.
For someone searching for help with divorce or custody, finding a firm is only the beginning; understanding its approach and taking the first step matter too. We focused on making Lishman Law easier to discover locally and giving visitors a clearer introduction to the team and its services.
Client Profile
Lishman Law
- Firm size: 5 lawyers
- Specialty: Family Law
- Location: San Antonio, TX
- Partner since: January 2025
- Results updated: September 2026
The Rebuild
One Firm. Two First Impressions.
Drag the handle to compare the firm's previous website with the conversion-focused redesign.
Before
After


Website rebuilt in 2025. Screenshots are of the firm's own site before and after the engagement.
Initial Discovery
Invisible Where San Antonio Families Search
Lishman Law served families through some of the most difficult decisions they would face. For someone in San Antonio searching for help with divorce, custody or domestic violence, the firm rarely appeared.
- Weak Rankings in a Crowded Market
In San Antonio's competitive family law market, the site ranked poorly for the searches that brought in the right clients. Firms with stronger digital presence were capturing those inquiries instead. - A Site That Could Not Convert
The site's design was outdated and its content thin. Pages lacked the structure to help a prospective client understand the firm's approach or find a clear path to make contact. - Visitors Arrived and Left Without Acting
Even when prospective clients reached the site, most did not book a consultation. There was no conversion system to move someone from landing on a page to contacting the team. - The Best Inquiries Were Going Elsewhere
Many higher-value prospects were choosing competitors who ranked above Lishman Law. Better search visibility would let the team spend more time on the cases it was built to handle.
BUILDING A CASE
A Clearer First Step for Families Seeking Help
We paired a new website with local search work and practical family law content, helping prospective clients find the practice and understand how to get in touch.
- A Website Built Around the Visitor
Created a 12-page Webflow website with clearer service information, mobile-friendly navigation and a straightforward route to contact the team. New website launched May 2025 - Local Visibility Where Families Search
Improved page structure and metadata, the Google Business Profile and local listings to strengthen the firm's presence around San Antonio. +471% organic keywords - Useful Answers to Family Law Questions
Developed content around the legal issues prospective clients were researching, giving the site more opportunities to appear in relevant searches. +2,078% organic traffic - A Better Understanding of Inquiry Quality
Improved contact paths and qualification tracking so the firm could see how well incoming inquiries matched its services. +26% qualified-lead rate
Verified Results
The Winning Verdict — Data & Proof
Select a metric to expand its source chart.
Semrush · Organic Traffic · June 2025 → May 2026
Semrush · Organic Traffic · June 2025 → May 2026
Organic traffic increased from 209 to 4,551 monthly visits in Semrush, making the practice more visible to people searching online.
Semrush · Organic Traffic · June 2025 → May 2026
Semrush · Organic Keywords · June 2025 → May 2026
Semrush · Organic Keywords · June 2025 → May 2026
The firm's website appeared for 471% more organic keywords, broadening its reach across relevant searches.
Semrush · Organic Keywords · June 2025 → May 2026
Grow Law Growth Portal · Qualified-Lead Rate · June–August 2025 → March–May 2026
Grow Law Growth Portal · Qualified-Lead Rate · June–August 2025 → March–May 2026
The share of tracked non-paid inquiries that qualified rose from 56.3% to 71.0%, a 26% relative increase.
Grow Law Growth Portal · Qualified-Lead Rate · June–August 2025 → March–May 2026
Grow Law Growth Portal · Cost per Qualified Lead · June–August 2025 → March–May 2026
Grow Law Growth Portal · Cost per Qualified Lead · June–August 2025 → March–May 2026
Cost per qualified lead decreased 25%, improving the efficiency of the firm's non-paid program.
Grow Law Growth Portal · Cost per Qualified Lead · June–August 2025 → March–May 2026
All figures reflect non-paid channels.
Ready to Grow Your Law Firm?
If you're looking to bring more business to your law firm to grow your revenue and keep your calendar full, reach out to us to get your FREE customized Law Firm Growth Plan. You just might be our next success story.