A Boise Firm Found Its Next Clients Beyond Referrals
- +326% Qualified Leads Oct–Dec 2024 → Jan–Mar 2026
Source: Grow Law Growth Portal Non-paid - −76% Cost per Qualified Lead Oct–Dec 2024 → Jan–Mar 2026
Source: Grow Law Growth Portal Non-paid - +631% Organic Traffic Oct 2024 → Mar 2026
Source: Semrush
THE BRIEF
A Strong Reputation Needed a Wider Introduction
At Exceed Legal, business disputes, property decisions and estate matters all start with understanding the client's goals. The Boise firm's partners brought decades of experience, but its website did little to introduce that expertise to people who had never received a personal referral.
The aim was to make search a useful source of new relationships while retaining the personal approach that made the firm distinctive. That meant explaining a broad range of legal services clearly and helping the right visitors find their next step.
Client Profile
Exceed Legal
- Firm size: 2–10 lawyers
- Specialty: Business Law Employment and Securities Real Estate Law Estate, Probate and Trust Law
- Location: Boise, ID
- Results updated: September 2026
The Rebuild
One Firm. Two First Impressions.
Drag the handle to compare the firm's previous website with the conversion-focused redesign.
Before
After
drag
Website rebuilt in 2024. Screenshots are of the firm's own site before and after the engagement.
Initial Discovery
Expertise the Website Had Not Surfaced
Exceed Legal's partners brought decades of experience across business, estate and employment law. Their website generated almost no organic leads, keeping the firm dependent on a referral network for new work.
- A Site That Produced Almost Nothing
The existing website was not structured to attract or convert search traffic. Prospective clients looking for the firm's areas of expertise would not find it through a search engine. - Referrals Had Become a Ceiling
The firm's caseload depended almost entirely on personal introductions. That limited the range of clients it could reach and made planned growth difficult to sustain. - Online Presence Did Not Match Reputation
Exceed Legal handled complex matters that required specialist knowledge, but nothing on the site communicated that to a first-time visitor. People had little reason to trust the firm before speaking with anyone there. - Double the Caseload, Cut the Cost
The firm wanted to grow its client intake significantly without compromising the quality of service it delivered. More clients through search, not more spend on referral cultivation.
BUILDING A CASE
Making Complex Legal Services Easier to Find
For Exceed Legal, clarity mattered as much as visibility. The new site connected the firm's range of services to the problems people were already searching for in Boise and the surrounding region.
- A Clearer First Conversation
Built a streamlined Webflow site that organized the firm's services and made it easier for visitors to understand where their legal question belonged. New website launched September 2024 - Pages Matched to Client Questions
Improved site structure, page targeting and content so the firm's legal experience could be discovered through relevant searches. +842% organic keywords - A Stronger Regional Presence
Strengthened location relevance and search coverage to help people in the firm's market discover its services before asking for a referral. +631% organic traffic - More Relevant Inquiries, Better Efficiency
Refined contact paths and lead tracking to make the non-paid program easier to evaluate against the inquiries the firm actually wanted. −76% cost per qualified lead
Verified Results
The Winning Verdict — Data & Proof
Select a metric to expand its source chart.
Semrush · Organic Traffic · October 2024 → March 2026
Semrush · Organic Traffic · October 2024 → March 2026
Organic traffic rose from 35 to 256 monthly visits in Semrush as the firm's search presence expanded.
Semrush · Organic Traffic · October 2024 → March 2026
Semrush · Organic Keywords · October 2024 → March 2026
Semrush · Organic Keywords · October 2024 → March 2026
Organic keyword visibility increased 842%, opening more routes for people to discover the firm's legal services.
Semrush · Organic Keywords · October 2024 → March 2026
Grow Law Growth Portal · Qualified Leads · October–December 2024 → January–March 2026
Grow Law Growth Portal · Qualified Leads · October–December 2024 → January–March 2026
Non-paid qualified inquiries increased 326%, giving the firm a stronger source of opportunities beyond personal referrals.
Grow Law Growth Portal · Qualified Leads · October–December 2024 → January–March 2026
Grow Law Growth Portal · Cost per Qualified Lead · October–December 2024 → January–March 2026
Grow Law Growth Portal · Cost per Qualified Lead · October–December 2024 → January–March 2026
Cost per qualified lead decreased 76%, making the non-paid program more efficient as qualified inquiry volume grew.
Grow Law Growth Portal · Cost per Qualified Lead · October–December 2024 → January–March 2026
All figures reflect non-paid channels.
“The Grow Law team did an amazing job redesigning our law firm's website and creating a very effective process for lead generation and client development. They communicate effectively and respond efficiently. They are a delight to work with.”
Erik Bolinder
Ready to Grow Your Law Firm?
If you're looking to bring more business to your law firm to grow your revenue and keep your calendar full, reach out to us to get your FREE customized Law Firm Growth Plan. You just might be our next success story.