# Building a Digital Presence as Strong as the Firm's Reputation

## Building a Digital Presence as Strong as the Firm's Reputation

- 5,709%
- Marketing ROI
- Avg, March – May 2026

- +218%
- Qualified Leads
- Nov 2024 – May 2026, 18 months

- -64%
- Cost per Lead
- Nov 2024 – May 2026, 18 months

- Services:
- SEO · PPC · Content Marketing · Web Design · Web Development

- Data sources:
- SEMrush, Grow Law Growth Portal

THE BRIEF

## Turning Decades of Legal Experience Into Digital Growth

- Cohen & Malad, LLP is a 55-year-old, 30-attorney firm in Indianapolis handling everything from personal injury and class action to medical malpractice and family law, litigating locally and nationwide. Despite decades of credentials and Super Lawyers recognition, the firm felt held back by an outdated website and an unknown digital brand — a messy Google Ads account, a disconnected sexual abuse subdomain, and no clear way to prioritize practice areas. They wanted a modern, authoritative site and a lead pipeline they could count on, and turned to Grow Law for a full digital overhaul.

Client Profile

Cohen & Malad, LLP

Firm size: **30+ attorneys**

Specialty: [***Personal Injury***](https://growlaw.co/personal-injury-marketing-services) [***Mass Tort***](https://growlaw.co/mass-tort-marketing-services)[***Family Law***](https://growlaw.co/family-law-marketing-services)[***Real Estate Law***](https://growlaw.co/estate-planning-marketing-services)[***Business Litigation***](https://growlaw.co/business-lawyer-marketing-services)[***Medical Malpractice***](https://growlaw.co/medical-malpractice-law-marketing-services)

Location: **Indianapolis, IN**

Partner since: **October 2024**

Results updated: **July 2026**

BUILDING A CASE

## Built for Authority, Designed to Convert

A full brand overhaul paired with cleaned-up paid search and an agile content engine.

- Web Design & Development
- Complete redesign with a modern, "assertive yet approachable" look, new homepage, practice-area layouts, and consolidation of external subdomains into the main site.
- Stronger domain authority through a unified site

- SEO & Content Strategy
- Targeted service pages, blogs answering real client questions, backlinks, local directory optimization, and a rapid-publish system for time-sensitive legal alerts.
- +
- 158% peak organic traffic growth (SEMrush)

- PPC
- Cleaned up an unoptimized Google Ads account and launched Local Service Ads to capture high-quality local leads for prioritized practice areas.
- More efficient ad spend across paid search

- Technical Consulting
- Resolved lead-tracking gaps and broken referral forms, and supported a smooth transition to a new CRM.
- +
- Reliable, accurate lead tracking through a CRM migration

VERIFIED RESULTS

## The Winning Verdict — Data & Proof

- Semrush · Organic Traffic
- Organic search traffic peaked at 11,860 visits per month in September 2025, up from 4,594 at kick-off in November 2024, measured in SEMrush.

- Growth Portal · Cost per Qualified Lead
- Cost per qualified lead trended steadily downward across the 18 months following kick-off, tracked in Grow Law Growth Portal.

- Growth Portal · Qualified Leads
- Qualified lead volume climbed steadily over the same 18-month period, tracked in Grow Law Growth Portal.

- Growth Portal · Marketing ROI
- Marketing ROI held a strong upward trend through the engagement, tracked in Grow Law Growth Portal.

All figures reflect non-paid channels.

- Case study published:
- July 2026

- Data last verified:
- July 2026

## In the Client’s Words

"We’ve seen meaningful, measurable results since partnering with them. They were especially helpful during our 2025 brand refresh, ensuring consistency while protecting our credibility and search performance."

Cohen & Malad, LLP

Irwin B. Levin

Partner since 2024

## Ready to Grow Your Law Firm?

- If you’re looking to bring more business to your law firm to grow your revenue and keep your calendar full, reach out to us to get your FREE customized Law Firm Growth Plan. You just might be our next success story!

Get My Growth Plan

/contact-us

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Grow Law — [https://growlaw.co/results/cohen-malad](https://growlaw.co/results/cohen-malad)