# 2026 FindLaw Review: Benefits, Drawbacks, and Winning Tactics ## 2026 FindLaw Review: Benefits, Drawbacks, and Winning Tactics Is FindLaw a reliable source and platform for legal marketing? Uncover the truth behind its impact on your firm’s digital presence. Sasha Berson Co-Founder & CGO, Grow Law 14 min read Published: 8/28/2024 Updated: 9/2/2026 ## Table of Contents Is FindLaw really the game-changer it claims to be for small law firms? Launched in 1995 and acquired by Internet Brands in 2024, FindLaw remains a major legal information and attorney-directory platform. But is it worth the investment for your firm? In this guide, we’ll break down the benefits and drawbacks of this marketing tool for attorneys so you can decide if FindLaw is the right choice for your firm’s online presence. ## What Is FindLaw? Initially created as a resource hub for online legal information, FindLaw has evolved significantly over the years. FindLaw began as an online legal information hub and later expanded into a nationwide lawyer directory and marketing platform. > The platform serves both legal professionals and the public, offering everything from legal updates and case law to a robust attorney search tool. FindLaw has become a key player in [digital marketing for lawyers](https://growlaw.co/blog/digital-marketing-for-lawyers-a-beginners-guide), but is it the right choice for every law firm? *Findlaw's homepage* ## The Benefits of Having a FindLaw Profile *Your Findlaw profile is a way to improve your visibility on Google* One of the major benefits of a FindLaw profile is the effect a listing can have on your [law firm's search engine optimization (SEO) efforts](https://growlaw.co/seo-for-lawyers). > Link building is one of the most powerful off-site SEO tactics and one of the benefits of FindLaw SEO is that it provides you with a backlink to your website. FindLaw's law firm backlinks are particularly valuable because of the volume of traffic the website receives. This traffic adds to your website's perceived authority and will eventually increase your organic traffic. There are additional branding opportunities that allow you to share news about your FindLaw reviews. For example, the brand that owns FindLaw also owns SuperLawyers, another rating service. If your law firm has been ranked there, your legal profile will also link to your SuperLawyers rating. *Superlawyers' rating on a Findlaw profile increases trust* This backlinking is important because the Super Lawyer designation is highly respected. It's worth creating a profile on FindLaw if you have received this designation. ## How to Get Started with FindLaw As an attorney, you will have to create a FindLaw profile for yourself and your law firm. A free profile on the FindLaw site will allow you to enter your name, basic contact information, and your practice areas. To create a profile, you will: - Follow the "create an account"[link](https://pu.findlaw.com/welcome) - Tap or click "register here" *Click on "here" to redirect the next page* - Enter and confirm your email address *Enter your email to receive instructions from Findlaw* - Add your FindLaw lawyer directory information *Fill in all the necessary information to start working on Findlaw* After you click submit, you will be given a few instructions. Then, the FindLaw team will review the information you entered. FindLaw reviews submitted profile information before publication, and processing time can vary because the company does not publish a universal turnaround estimate. If you are willing to pay for a premium law firm profile, you will be allowed to add important additional information. **A paid FindLaw profile can include additional information about the attorney and practice, such as:** - Past employment info - Percentage of litigation your law firm handles - Examples of cases and clients - Bar memberships and education - Honors and awards - Recommendations from others - Memberships in professional organizations - Languages that are spoken in your law practice - Information on pro bono work - Mergers and acquisitions involving your law firm - Previous law firm names - Your published work Feature Basic Profile Premium (Platinum) Profile Free Resources Cost Free $299 - $679/mo Case info, legal opinions, statutes Updates from the Supreme Court Finance, HR, and marketing advice Customization Limited Enhanced customization options Attorney Listings Single listing Multiple attorneys Narrative Details Not available Available Priority Placement No Yes Access to Tools Limited Full access Support and Advice Not included Included ## The Advantages of Having a FindLaw Profile Having a FindLaw profile offers a range of benefits for law firms. From boosting online visibility to building credibility, it’s a valuable tool to help attract potential clients. With FindLaw, you can establish your firm’s presence in the legal market. ### Gaining High-Value Backlinks **FindLaw offers a strategic advantage for law firms, especially smaller ones aiming to grow their digital footprint.** By being listed on FindLaw’s network of legal directory websites—such as [Lawyers.findlaw.com](https://lawyers.findlaw.com/), [SuperLawyers.com](https://www.superlawyers.com/), [LawInfo.com](http://lawinfo.com/), and [Abogado.com](https://www.abogado.com/) — you gain valuable backlinks and citations that boost your website's SEO performance. This is increasingly important as Google's Search Generative Experience (SGE) prioritizes trusted sources. Additionally, in many geographies and practice areas, FindLaw’s directory pages rank well for high-intent searches, generating traffic and potential leads directly from the legal directories. **A FindLaw profile may support search visibility and referral leads, but its value depends on market placement, lead quality, contract cost, and signed-case revenue.** ### Acquiring FindLaw Client Reviews for Your Law Firm Once **FindLaw website reviews** are enabled, clients can easily leave a rating and share their feedback by clicking the review button at the top of your FindLaw profile. This provides an opportunity for both current and potential clients to share their opinions, contributing to your firm’s credibility. *Manage reviews to promote your Findlaw profile* The review process includes a star rating on a scale of one to five, a short opinion of 50 characters or less, and the reviewer’s contact information. > Attorneys have the ability to manage reviews by selecting specific ones to feature at the top of their review section, ensuring that the most impactful feedback is prominently displayed. Reviews left by verified clients are prioritized, appearing from newest to oldest, while reviews from unverified clients are shown at the bottom of the list. This structure not only enhances transparency but also encourages potential clients to trust the reviews on your profile. We’ll Help You Weigh the Pros and Cons Not sure if FindLaw is right for you? Let us help you assess your current directory listings and explore alternatives tailored to your law firm. [Schedule a Free Consultation](https://growlaw.co/contact-us) ## A Review of FindLaw's Marketing Services *Research Findlaw's marketing services to choose the optimal one for you* [FindLaw.com](https://www.findlaw.com/) for legal professionals does include marketing services (including social media marketing). However, the results they offer are mixed. ### FindLaw Website Design for Attorneys *An example of Findlaw's design* FindLaw’s website designs are easy to spot—and not in a good way. The designs are functional but lack individuality, often making competing firms look nearly identical. They also use a proprietary content management system (CMS), which makes updating your site difficult while you’re a client and almost impossible if you leave. ### Other Options for Creating a Web Presence for Law Firms FindLaw is just one third-party provider that offers website design and law firm marketing. Justia is another popular choice. Our [**Justia Lawyer Directory Guide**](https://growlaw.co/blog/justia-lawyer-directory) provides helpful insights into this service. There's also SuperLawyers. While this isn't a web design service, it does offer backlinks and other digital marketing benefits. Our [**SuperLawyers directory guide**](https://growlaw.co/blog/superlawyers-directory-review-and-guide) offers insights on using this site to maximize its benefits for your legal practice. ### FindLaw Website Content *Ask a few important questions listed below before creating content* The most important component of any legal website is its content. While FindLaw claims strong [**attorney content marketing**](https://growlaw.co/blog/guide-to-content-marketing-for-law-firms), it’s unclear who writes the content, how quality is managed, or how much say you have in content direction. Before committing to their content marketing, ask these critical questions: - Who writes the content, and how is quality checked? - Is the content exclusive to your site? - Can you change or remove content if needed? - Do you own the content if you leave FindLaw? ### FindLaw's SEO Services FindLaw’s SEO shines with backlinks, particularly by linking to your site from their own high-traffic pages. However, if you leave the FindLaw directory, those links disappear. Their overall techniques lag behind industry standards, with inconsistent page structures and lackluster keyword research. Keyword research is also an issue. It doesn't appear that much time is spent on this research, despite it being such an important part of modern legal marketing services. ### PPC FindLaw Review *An overview of the Findlaw PPC campaign process* FindLaw offers pay-per-click (PPC) advertising, which can boost visibility but is often expensive for attorneys. PPC and organic leads can convert differently by practice area, query, landing page, and intake process. Compare both channels using qualified-lead rate, cost per signed case, and collected revenue. Plus, since FindLaw may also run ads for your direct competitors, this could create a conflict of interest. Without transparency on their fee structure, it’s hard to gauge the return on investment. > Lawyers should feel absolutely confident that they are getting a good return on any money they spend with an agency for [**PPC services**](https://growlaw.co/law-firm-ppc). Take Charge of Your Online Success Take control of your online growth with tailored SEO strategies from Grow Law Firm—no uncertainty, just results. [Contact us today!](https://growlaw.co/contact-us) ### Other Options for Creating a Web Presence for Law Firms FindLaw is just one third-party provider that offers website design and law firm marketing. Justia is another popular choice. Check out our [Justia Lawyer Directory Guide](https://growlaw.co/blog/justia-lawyer-directory) for helpful insights into this service. There's also SuperLawyers. While this isn't a web design service, it does offer backlinks and other digital marketing benefits. Take a look at our [SuperLawyers Directory Guide](https://growlaw.co/blog/superlawyers-directory-review-and-guide) for recommendations. Feature FindLaw Justia Avvo SuperLawyers Directory Listings ✔ ✔ ✔ ✔ Free Profile Available ✔ ✔ ✔ ❌ Premium Listings ✔ ✔ ✔ ✔ Backlink Authority High Moderate Moderate High Website Design Proprietary Customizable N/A N/A SEO Services Moderate Strong Strong Limited PPC Advertising ✔ ✔ ✔ N/A ## Making the Most of FindLaw Listings An optimized FindLaw directory listing can significantly boost your firm’s visibility and attract more clients. Using this platform effectively, you can stand out in a crowded legal market and enhance your online presence. Here’s how to make the most of it. ### Create Your Own High-Quality Content Page length is not a ranking target by itself, and shorter content is not automatically less effective. While FindLaw emphasizes keyword optimization, it’s only part of the equation. To stand out in competitive markets, your content must be in-depth, audience-focused, and directly relevant to your practice. **Owning useful, accurate content gives your firm more control over updates, attribution, and conversion paths. Measure its contribution to qualified inquiries instead of assuming it will dominate search rankings.** ### Demand Better Marketing Insights FindLaw’s marketing reports often lack the depth needed for meaningful insights. A simple page view doesn’t reveal the critical path a potential client took to get there. While FindLaw invests heavily in Google Ads, their reliance on generic keywords drives unqualified traffic with low conversion potential. **Use GA4 referral reports and tagged campaign URLs to measure visits from FindLaw, and use Google Search Console for branded-query performance. Connect both with call tracking and intake records to attribute qualified leads and signed cases.** ### Analyze Competing Law Firms When searching for relevant keywords, you’ll notice competing law firms in similar practice areas and locations also working with FindLaw. While FindLaw works on your rankings, it also promotes your direct competitors. Take a look at other high-ranking directories and create more free profiles. **This strategy helps you earn backlinks and even occasional leads while setting your firm apart from the competition.** ## FindLaw FAQ - ### How Much Does It Cost to Have a Website on FindLaw? FindLaw pricing varies, as they sell service packages rather than standalone sites. FindLaw advertises Premium Profiles starting at $158 per month, while website and broader marketing packages are quoted separately. Attorneys should confirm exactly what’s included, such as content updates and support, before committing to ensure they get value for their investment. Our guide to [budgeting for legal website design](https://growlaw.co/blog/law-firm-website-design-pricing) explains how to apply this in practice. - ### Is It Possible to Leave the Directory Without Losing Leads? Deleting your FindLaw directory listing can cost you valuable leads. Instead, keep a free listing to maintain its benefits as a backlink and citation, boosting organic traffic and rankings. If you’re leaving FindLaw’s website services, start creating content now to prepare for your own site. Remember, you can also list your practice on other directories. FindLaw isn’t your only option! - ### Is FindLaw's Content That Bad? FindLaw’s content often lacks customization and doesn’t follow best practices for specific legal areas. As an attorney, showcasing your expertise through detailed, 1,000+ word posts tailored to your audience can be far more effective. - ### Can I Buy My Website If I Quit? If you leave FindLaw, you likely won’t own your website. It’s more like leasing. Even content you created may stay with them. Your best option is to rebuild your site using the same domain. While it takes effort, gaining full control is worth it since FindLaw’s website management and search engine optimization often fall short for the price. Consider a marketing agency that lets you own your site and content outright! ## FindLaw Review Summary Would your law practice benefit from using FindLaw for directory services, marketing, PPC, SEO, or website development? Maybe. Here are some key points to keep in mind as you make your determination. Feature Yes No Exclusively For Lawyers ✔ Complementary Consultation ✔ Control of Your Website ✔ Non Complete/Conflict of Interest ✔ Content Writing Services ✔ Ability to Review FindLaw's Portfolio ✔ Website Maintenance ✔ Video Production ✔ Local SEO ✔ Linkbuilding and Citations ✔ Incorporated Branding ✔ Email Marketing ✔ PPC ✔ On-Page PPC ✔ Offline Marketing ✔ A Google Certified Partner ✔ FindLaw may offer legal directories, SEO, and PPC, but their restrictive contracts and lack of asset ownership can limit your long-term growth. At **Grow Law**, we do things differently. You’ll own everything we create—blogs, videos, designs—and our strategies are built to keep delivering results long after our partnership ends. Don’t settle for marketing that locks you in, choose a [law firm SEO agency](https://growlaw.co/law-firm-seo) that puts your firm in control and sets you up for lasting success. Let’s grow together! ## Don't Just Wait for Clients, Attract Them! Get our FREE Marketing Audit to find bold new ways to boost your caseload. Website Submit --- Grow Law — [https://growlaw.co/blog/findlaw-for-legal-professionals](https://growlaw.co/blog/findlaw-for-legal-professionals)